Online Booking, is it worth it?
In today’s digital age our customers are spending more and more time online and are moving away from the traditional methods of making phone calls and settling for messaging. You’ve likely noticed that the majority of your clients make contact first through a messenger service or phone text message.
While this has the advantage of being convenient, as you are able to reply when you are ready rather than stopping work to answer phone calls and interrupting your clients. It can be quite troublesome going back and forth with your customer trying to figure out a suitable time for them and you and answering any questions they may have. If you have a busy enterprise this can take up quite a lot of your time and make you counter productive.
Having an online booking system that shows your availability, pricing and information will answer many of your potential clients questions and they can easily reserve their spot in your diary, freeing you up to do more work in your business without the constant back and forth of messaging.
Just pick up the phone and call them? Well you could, but if your client base sits anywhere in the millennials category there’s a good chance they might not answer the phone. A survey by Open Market reveals a whopping 75 percent of millennials would rather give up the ability to talk on their smartphones than the ability to text. More than half (53 percent) say that, in general, they prefer to text rather than call.
Not only will you assist the millennials to easily book online with you (save time!), you can have all of your appointments in one place (so organised!), accept non refundable booking fees to secure appointments for security (YAY less no shows!) and conduct your consultations at the time of booking (save paper!).
Have you been thinking about adding an online booking system to your business? The Lash & Brow Directory can have your listing set up with one in no time at all. Simply share the link with your clients and you’re on your way to more free time spent on servicing your customers or time with family.
For more information about the booking system click the link below: