Calling It: This Eyebrow Trend Will Dominate 2017 Adrianna Barrionuevo


JANUARY 14, 2017

In the quest for perfect eyebrows, we’ve tried a lot, including pencils, gels, powder, pomades, and beyond. (As for some of the more extreme methods, like eyebrow implants, we don’t quite foresee those in our future.) With a new year on the horizon, though, new trends are popping up, and we predict that 2017 will be the year microblading dominates. With the in-your-face “Instagram brow” on its way out, microblading is an incredible solution to a beautifully natural, fuller brow no matter how dire you think your brow situation is.

“I think we will see a return to more natural-looking, full yet more subtly arched brows. The exaggerated arches seen all over Instagram in 2016 will seem a little dated and a more sophisticated brow trend will emerge,” says Johanna Hedman, Certified Permanent Cosmetic Professional and president of Hedman Method in Miami, Florida.

NYC-based celebrity brow specialist Piret Aava, whose clients include Serena Williams and Malin Akerman, says microblading is indeed the way to get a soft, natural-looking set of arches. “Cosmetic tattooing has been around for a really long time, but microblading has become popular because it looks so natural.” Hedman agrees: “Microblading has boomed in the latter part of 2016, and it is becoming more mainstream,” but she advises that those considering it do their research beforehand.

Yes, microblading involves a sharp object, but it is in no way, shape, or form scary—promise (this writer has survived it and loves her brows). It’s a form of cosmetic tattooing, but it’s not the old-school method involving blocks of ink. There is no machinery involved—instead, certified specialists use a manual, non-vibrating tool with a tiny, wispy blade that deposits pigment under the skin to mimic the look of individual hairs. It goes nowhere near as deep as a regular tattoo, and the tool allows for more control to achieve those thin, hair-like strokes and leave behind a dreamy set of brows.

“It is very natural, but it doesn’t last forever, which makes it great for someone who’s scared of [the] commitment. It a great way to enhance natural beauty and shorten your everyday makeup routine,” says Aava.

If you think your brows are just the worst and have no hope, think again. Hedman says, “Microblading is a great solution for clients who want to fill in sparse or over-plucked eyebrows, improve their eyebrow shape, cover up scars, or define their eyebrows. It can restore the confidence of alopecia patients and cancer survivors.”

The process itself takes around two hours, with a shorter 30-minute follow-up four to six weeks after the initial session, and pricing can hover around $900 and up, depending on the city. It’s not cheap, but nothing worth it is ever free, right? In the two hours, you discuss your desired results, and your specialist draws out your brows, mixing pigment to match your hair and then actually doing the microblading.

“I analyse your facial structure, eyebrow hair pattern, hair and skin tone and take detailed measurements,” says Hedman. Based on the analysis your shape is drawn on, never with the use of stencils. “To achieve the most natural-looking results, I respect the integrity of your natural eyebrow while making subtle enhancements that make a big difference,” she adds.

Feedback is also encouraged, and the microblading process won’t start until you are completely comfortable with the shape and colour. Once you give the thumbs-up, you’ll be one hour away from your #browgoals.

Do you think you’ll give microblading a try in 2017? Tell us in the comments, and then shop the brow-perfecting products that suit your needs


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